Simple Switch

I grew up with the natural world as my playground, with a grandmother who pulled over to pick up litter, and a mom who recycled before it was cool. I have had the opportunity to travel from a young age and was exposed to the impacts of systems of poverty in a way I've never forgotten. For me, creating systems that serve people and the planet was always going to be part of my career. When I started trying to make it a part of my shopping habits, too, I realized how DIFFICULT and CONFUSING that can be, and I decided the average American shopper needed a simple option for conscious shopping.

I believe business can be a force for good, and I see the roughly 700 BILLION spent online each year as an opportunity for us as consumers to divest from companies and products that exploit our earth and its people, to products that empower them! I have the best job in the world, connecting shoppers like you with social and environmental enterprises making a difference in the world through things as simple as toilet paper and coffee, or your holiday gifts! I'm passionate about making these transactions so easy and enjoyable, that ethical and impactful shopping will not be an aspirational concept, but become "business as usual." I've worked hard to make this happen for 3 years now with the help of our shoppers from around the country (who I call our "everyday difference makers"), and now we're ready to grow to a national level, with your help.

When I'm not working to harness the power of capitalism for positive impact, I love rock climbing, drinking craft beer, and taking care of my vegetable garden and backyard chickens. My first ever entrepreneurial venture was a hogwarts-scarf-knitting business, and I've had the honor of visiting 28 countries. She’s a stubborn idealist committed to authenticity and making a difference.