Soak iT Up

Say hello to Soak iT Up where clever design, color, and sustainability come together. Our products make everyday living a little brighter and a lot more eco-friendly. We believe cleaning shouldn’t feel like a chore, it should feel like a choice that’s good for you and the planet.

Our standout innovation is Clards®, the patented FUNctional greeting cards that transform into reusable Swedish sponge cloths. Yes, really! One moment it’s a heartfelt message, the next it’s tackling spills with style. Each Clard replaces up to 3,000 paper towels, making it the perfect two-in-one gift that says you care while caring for the planet.

Made from natural cotton and cellulose, our cloths are vegan, biodegradable, and compostable. They are strong enough to handle life’s messes and gentle enough on Mother Earth.

So next time you want to spread a little joy, gift responsibly with our eco-friendly gifts. Because sending love shouldn’t mean sending more waste to the landfill.

Soak iT Up is cleaning up the planet, one thoughtful gift at a time.

Business Website Address
Founder(s), CEO and/or President Carla Scholz
Carla Scholz is the creative force behind Soak iT Up, a brand that blends clever design with sustainability and purpose. With a background in graphic design and a lifelong interest for eco-friendly living from her father, Carla found inspiration in an unexpected place: Swedish sponge cloths. Determined to reduce waste and bring more joy to everyday living, she reimagined this simple household essential into something extraordinary.

Driven to create something meaningful beyond client work, Carla launched Soak iT Up with Clards leading the way, the first patented greeting card that transforms into a reusable cleaning cloth. Her mission is simple yet powerful: to make gifting more sustainable, practical, and fun.

Through creativity, perseverance, and a deep respect for the planet, Carla continues to reshape the greeting card and home goods industry, inspiring people everywhere to gift responsibly and embrace small changes that make a big difference.