Soieli

Soieli is a NYC based hand-painted silk hair accessories brand born from the desire to make hair accessories that rival jewelry. Our wearable art pieces are made from 100% silk to prevent breakage, with designs inspired by impressionist art meets street art.

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Founder Image
Founder(s), CEO and/or President Sonali Karmarkar
Founder Story
Sonali Karmarkar comes from a formal education of business and art from New York University. Coming from a family of artists, in which her great-grandfather VP Karmarkar was a renowned sculptor in India, Sonali grew up painting and spending free time in the gallery halls of museums, with a particular fondness for the impressionist era. She dreamed up Soieli after years of being dissatisfied with the aesthetic & quality of her hair ties, which often left her hair broken and her wrist looking dull. Finally, she decided to create her own wearable art piece that looks and feels beautiful. With Soieli, she draws inspiration from the whimsical brushstroke patterns of the impressionist greats while adding a modern flare similar to the street art she's grown to love in her native NYC home.