Spring Tides
Spring Tides is a curated online marketplace for women’s surfwear and surf-lifestyle brands, bringing together independent labels with a focus on sustainability, functionality, and fashion. The marketplace fills a white space; previously, searching for a women’s wetsuit involved a frustratingly fragmented search across hundreds of sites, requiring customers to do their own thorough research. Through careful curation, Spring Tides provides a trusted online destination for quality surfwear and sustainable apparel designed for movement, adventure, and life by the water.
Born in Boston, Massachusetts, and raised in the nearby suburbs, Charlotte Huth has always had an affinity for the ocean and an entrepreneurialistic mind. Throughout her childhood, her mother’s success at a high-powered marketing job inspired her to create space for women in business and feel confident pursuing roles in male-dominated fields.
She went on to gain a degree in finance from Santa Clara University in California’s Bay Area before moving to Santiago, Chile, in pursuit of love and a great role in real estate asset management - decidedly not like the HGTV shows that motivated her interest in real estate, much to her chagrin. Charlotte’s time in Chile at a large family office helped to shape her into the businesswoman she is today, where she learned how to present ideas to anyone, how to gauge the future success of a business, and the mannerisms of the corporate world. After five years, she attended INSEAD business school in France and Singapore, where Spring Tides became a more concrete concept to consider.
Post MBA, Charlotte and her husband Nacho sailed Rondinino - a 1980s sailboat - from Greece to Spain for eight months. This experience solidified her connection to the ocean and the weather, and increased her confidence in her ability to do hard things that she had little to no experience in. With a certain naivety comes an increased fervor to learn, a mindset she takes with her into Spring Tides.
Spring Tides came to be after a surf trip to Morocco in 2023 where Charlotte surfed with women who had the coolest wetsuits and unique coastal clothing. Trying to emulate their style, she began an online search for niche surf brands and found it difficult to find and trust their quality. She found a white space, as there are so many different brands for women’s surf apparel and no curated online destination for them. And somehow, after decades, the same large corporate brands dominate the industry. With Spring Tides, Charlotte hopes to carve out an inclusive space for women in the surfing world, support smaller, independent brands, and work together with environmental groups to preserve our oceans and shores.
In her free time, Charlotte surfs, practices yoga, meditation, and pilates, and appreciates the interconnectedness of the universe and being within community.
She went on to gain a degree in finance from Santa Clara University in California’s Bay Area before moving to Santiago, Chile, in pursuit of love and a great role in real estate asset management - decidedly not like the HGTV shows that motivated her interest in real estate, much to her chagrin. Charlotte’s time in Chile at a large family office helped to shape her into the businesswoman she is today, where she learned how to present ideas to anyone, how to gauge the future success of a business, and the mannerisms of the corporate world. After five years, she attended INSEAD business school in France and Singapore, where Spring Tides became a more concrete concept to consider.
Post MBA, Charlotte and her husband Nacho sailed Rondinino - a 1980s sailboat - from Greece to Spain for eight months. This experience solidified her connection to the ocean and the weather, and increased her confidence in her ability to do hard things that she had little to no experience in. With a certain naivety comes an increased fervor to learn, a mindset she takes with her into Spring Tides.
Spring Tides came to be after a surf trip to Morocco in 2023 where Charlotte surfed with women who had the coolest wetsuits and unique coastal clothing. Trying to emulate their style, she began an online search for niche surf brands and found it difficult to find and trust their quality. She found a white space, as there are so many different brands for women’s surf apparel and no curated online destination for them. And somehow, after decades, the same large corporate brands dominate the industry. With Spring Tides, Charlotte hopes to carve out an inclusive space for women in the surfing world, support smaller, independent brands, and work together with environmental groups to preserve our oceans and shores.
In her free time, Charlotte surfs, practices yoga, meditation, and pilates, and appreciates the interconnectedness of the universe and being within community.