Storm Creek
At Storm Creek…
We aspire to do better and leave the world better than we found it. We strive to do right by our product, our customers, our communities and our planet. Our apparel can further than mission. Through sustainability-sensitive materials, thoughtful design, and unsurpassed quality, we seek better – for all.
Meet Teresa Fudenberg, CEO of Storm Creek, which provides high-quality, eco-made apparel to corporations and retailers across North America and specializes in giving back to the community and the planet.
Storm Creek has been certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women in the US.
TERESA FUDENBERG, CEO, STORM CREEK
In 2014, Teresa Fudenberg, along with her husband Doug Jackson, started TK Trading, Co. d/b/a Storm Creek. Doug had been making product for large wholesalers since the mid-90s and had deep relationships with suppliers and factories overseas. For over 20 years, Teresa had been running her own brand + business strategy company, working with entrepreneurs to help their visions become reality. When they met, they instantly knew they had something special; and could form a company that would one day have a profound impact. With Teresa as majority owner and the business, marketing, and people visionary, and Doug as the product, factory, and supplier visionary, they went to work building the Storm Creek brand.
“Doug founded a great brand, but its story was primarily in the hands of the wholesaler customers. We knew the potential and wanted to be the ones to drive it to the next level. This required a whole new business model,” said Fudenberg. “Doug’s original product vision needed a day-to-day driver. The first three years were all about building infrastructure, the brand position, and a team. Looking back, it was passion-filled but a bit messy, and took a ton of blood, sweat, and tears.”
Then, Teresa and Doug read the book Traction.
Teresa credits much of the company’s success to the adoption of the Entrepreneurial Operating System, which propelled a clear focus, team alignment, and breakthrough results.
One of Teresa’s proudest accomplishments in the last several years is Storm Creek’s holistic adoption of the Entrepreneurial Operating System or EOS, based on the book Traction. EOS essentially gives smaller, growing businesses a simple yet powerful framework to define and achieve business goals and results. The company has grown from 8 employees to over 30, and each one is involved in EOS. Since first using the EOS tools, the company has solidified its core values, structure, target markets, and 1-, 3-, and 10-year goals.
“EOS was the crowning moment of change for me. Prior to that, we didn’t have a leadership team, defined roles, or measures of accountability,” Fudenberg said. “It’s such a simple set of tools aimed at second-stage businesses like ours who have tremendous opportunity. But opportunity needs focus. It’s a fact that companies struggle to exceed the $10 million mark without a systematic way to manage that process. EOS also helped us clearly articulate our mission and ‘three uniques’. It’s paramount that every employee and customer understand what we do and how we’re different.”
Storm Creek has been certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women in the US.
TERESA FUDENBERG, CEO, STORM CREEK
In 2014, Teresa Fudenberg, along with her husband Doug Jackson, started TK Trading, Co. d/b/a Storm Creek. Doug had been making product for large wholesalers since the mid-90s and had deep relationships with suppliers and factories overseas. For over 20 years, Teresa had been running her own brand + business strategy company, working with entrepreneurs to help their visions become reality. When they met, they instantly knew they had something special; and could form a company that would one day have a profound impact. With Teresa as majority owner and the business, marketing, and people visionary, and Doug as the product, factory, and supplier visionary, they went to work building the Storm Creek brand.
“Doug founded a great brand, but its story was primarily in the hands of the wholesaler customers. We knew the potential and wanted to be the ones to drive it to the next level. This required a whole new business model,” said Fudenberg. “Doug’s original product vision needed a day-to-day driver. The first three years were all about building infrastructure, the brand position, and a team. Looking back, it was passion-filled but a bit messy, and took a ton of blood, sweat, and tears.”
Then, Teresa and Doug read the book Traction.
Teresa credits much of the company’s success to the adoption of the Entrepreneurial Operating System, which propelled a clear focus, team alignment, and breakthrough results.
One of Teresa’s proudest accomplishments in the last several years is Storm Creek’s holistic adoption of the Entrepreneurial Operating System or EOS, based on the book Traction. EOS essentially gives smaller, growing businesses a simple yet powerful framework to define and achieve business goals and results. The company has grown from 8 employees to over 30, and each one is involved in EOS. Since first using the EOS tools, the company has solidified its core values, structure, target markets, and 1-, 3-, and 10-year goals.
“EOS was the crowning moment of change for me. Prior to that, we didn’t have a leadership team, defined roles, or measures of accountability,” Fudenberg said. “It’s such a simple set of tools aimed at second-stage businesses like ours who have tremendous opportunity. But opportunity needs focus. It’s a fact that companies struggle to exceed the $10 million mark without a systematic way to manage that process. EOS also helped us clearly articulate our mission and ‘three uniques’. It’s paramount that every employee and customer understand what we do and how we’re different.”