After 15 years as a registered nurse I continued to struggle to find a bra to wear for 12 hours straight, so I designed my own. I kept it simple, yet functional for that busy, active woman. Little did I know my idea would one day turn into a thriving business!
Why are SWOOP bras better?
▶ Our bras are more supportive than a bralette (no sore shoulders or boobs), yet not as supportive as a sports bra (no feelings of hypoxia at the end of the day.)
▶ All products come in a variety of patterns (no solids) so you can seize the day, and not be bored in your usual solid undergarments.
▶ Bras are lined with modal which is soft against your skin, and is an eco-friendly alternative to cotton because beech trees don't require much water to grow!
Founder Story In the world of healthcare, where comfort and functionality are paramount, Virginia Peterson found herself on a mission. As a dedicated nurse with 15 years of experience, she knew firsthand the struggles healthcare professionals faced when it came to finding the perfect undergarments for those long, demanding shifts.
It was during one of these grueling shifts that the idea for SWOOP was born. Virginia realized that the existing options just didn't cut it. They lacked the comfort, support, and style that nurses and healthcare workers deserved. Determined to make a difference, Virginia decided to take matters into her own hands.
She embarked on a journey to design undergarments that would not only meet the rigorous demands of healthcare professionals but also make them feel confident and stylish. With her deep understanding of the needs of nurses, she created bras, underwear, shorts, pants, and tunics that were not just functional but also fun and inspiring.
What sets SWOOP apart is that it's a brand founded by a nurse for nurses. Virginia's firsthand experience in the healthcare field gives her a unique perspective, allowing her to address the specific challenges healthcare workers face in their daily lives.
Today, SWOOP is more than just a brand; it's a symbol of comfort, functionality, and empowerment. It's a brand that recognizes the dedication and hard work of healthcare professionals and strives to support them in every way possible. With Virginia at the helm, SWOOP continues to grow, bringing innovative solutions and a touch of Alaskan charm to the world of healthcare attire.
