ToughCutie
ToughCutie is a new women's outdoor brand on a mission to support women from the ground up and increase diversity in the outdoors. Our flagship product is a women's lightweight merino wool hiking sock made by women for women in the USA. To bring products to life, we have partnered with a fourth-generation women-owned and operated sock factory so 100% of sales support women.
I started ToughCutie to - both literally and figuratively - support women in our walk through life. After a career working for some of the biggest brands, I noticed a trend of excluding women from both the decision-making process and research and development process of products we use. I did not like the way that women were being designed for and I knew that I had the knowledge, tenacity and grit to bring something better to market uniquely for women, so did. As women, we all have these many sides to us that make us complexly beautiful- tenacious and playful, bold, and refined, tough, and well, cute, all in one. We make socks inspired by all the beautiful complexities of women and we’ve dreamed up a line of socks for all the shoes working women fill in our daily lives—as athletes, entrepreneurs, caregivers, and everything in between.