I like my products how I like my people: NON TOXIC. Time has come to break the rules, change the narrative and democratize beauty: #LiveUndefined. Undefined Beauty is clean beauty meets CBD meets social impact, normalizing the beautiful botanical power of cannabis into high performance, accessible products. Undefined Collective is a disruptive retail platform focused on conscious capitalism, elevating like minded female-founded, minority owned, LGBTQ brands across categories. Let's change the game together.
Founder Story A true champion of inclusive beauty, Dorian Morris is a beauty junkie with deep expertise across categories from cosmetics to haircare to skincare. She is the Founder/CEO of Undefined Inc including Undefined Beauty, a lifestyle brand focused the democratization is beauty. The first collection- Indigo Rose- lives at the intersection of clean skincare meets CBD meets social impact. She is also the Chief Architect of Undefined Collective, a disruptive retail platform focused on conscious capitalism and elevating female-founded, minority-owned, LGBTQ and CBD brands. Dorian wants to educate and empower woman + men everywhere to explore, embrace and celebrate their own unique beauty through unique ingredient stories while also giving back to the community: purposeful beauty unleashed.
With a diverse leadership background, she previously was US Marketing Director for Covergirl. Prior, she was Director of Prestige Innovation at Sundial Brands, where she led the launch of Madam CJ Walker Beauty Culture, a performance driven haircare brand exclusively at Sephora. Prior, Dorian worked at Kendo Brands, the innovative brand incubator owned by LVMH, where she launched Formula X, then Sephora's #1 nail brand. Prior to beauty, she started her brand management career at General Mills, sharpening her general management and brand building skills on legacy brands such as Chex Mix and Yoplait and started her career in the Macy’s buying office, mastering merchandising and portfolio management. She graduated from UCLA summa cum laude and received her MBA from Harvard Business School. With an adventurous spirit, in her free time Dorian enjoys globetrotting (and has traveled to 60+ countries) and is a proud mother of a spunky Morkie named Monaco.
