Veza Innovations

Veza Innovations is a company built at the intersection of parent experience, pediatric expertise, and thoughtful engineering. We create first-of-their-kind tools that reflect the real, everyday needs of modern families — products shaped not by trends, but by lived challenges, clinical insights, and a deep commitment to child development. Our flagship product, the VezaFlex™, is a patented sit-to-stand highchair developed in close collaboration with leading pediatricians, OTs, PTs, and feeding therapists. Designed for real-time adaptability, it supports children through the natural variability of mealtime, offering parents meaningful options when they need them most.

To understand the “why” behind our work, we invite you to read our Founder’s story below. And if you’d like to stay informed and be among the first to access our limited launch once the cart opens, be sure to sign up here:
https://preorder.vezainnovations.com/

Business Website Address
Founder(s), CEO and/or President Karen Goodman Maschi
I spent nearly 20 years as an Executive Producer in entertainment and advertising — shaping stories, building brands, and leading teams. But nothing prepared me for the story unfolding inside my own home.

When my son, Logan, was a baby, mealtime was the most stressful part of our day. He screamed the moment he got near his highchair. He arched his back, fought the seat, refused to eat — and out of desperation, I let him crawl while I tried to feed him. He ended up choking twice due to unstable positioning.

What we were living through felt unpredictable, unsafe, and emotionally exhausting. Like any parent in survival mode, I did whatever I had to do to get him to eat. But in the process, I became anxious, defeated, and disconnected from what should have been a nourishing experience for both of us.

One day, in the middle of a hormonal meltdown, I remember thinking:
“There has to be a better way… something that gives parents and children more options and versatility to adapt to real life as it's happening.”

But that product didn’t exist.
Traditional highchairs assume all kids sit the same way, at the same stage, and only adjust as children grow — not in the moment, when posture, regulation, motor planning, or confidence can shift second to second.

So I teamed up with leading pediatric specialists — neurodevelopmental pediatricians, feeding therapists, OTs, and PTs — shared my idea, and together we built something entirely new:

The VezaFlex™ — the first-ever SIT-TO-STAND highchair designed for real-time variability, not just age-based milestones.

It supports children whether they’re seated or standing (once developmentally ready), and gives parents options in the moment. It’s engineered for alignment, stability, independence, and engagement — the core drivers of mealtime success.

Veza Innovations was born from the most vulnerable chapter of my life as a parent.
It’s rooted in lived experience, strengthened by clinical collaboration, and driven by one mission:

To create a feeding system that adapts to your child, your moment, and your reality — not the other way around.

Thank you for supporting this incredible journey — and for believing in what we’re building at Veza Innovations.