Wild Rye creates beautiful and technical mountain apparel for women. Based in the mountains of Sun Valley, ID, Wild Rye is committed to welcoming more women into the outdoors, building confidence and inspiring adventure through performance apparel that fits, performs and considers contemporary style. In addition to building a better product for women, Wild Rye is dedicated to creating a community that celebrates the thrills and the spills, the snack breaks and the summits and the triumphs and failures. There's no right or wrong way to spend time outside as long as you're having fun! #PlayWild
Founder Story I've done everything from investment banking to division one college lacrosse coaching before ultimately finding my home in the outdoor / action Sports industry. After years of working for "big brands" in the outdoor world, I had attended just about every major industry event known to man (and woman) and yet, was still struggling to find apparel that fit, functions and matched contemporary style standards. In actuality, I was having trouble finding much that checked even one of those boxes. I figured if I, a long-time industry veteran couldn't find options that worked, surely I weren't alone. Wild Rye launched in August of 2016 with the mission to bring women beautiful and technical mountain apparel that fits, inspires confidence and welcomes more women into the outdoors.
